"Aging:the Jack Benny factor"

[Alain]

In my City newspaper's Saturday "living" section, a syndicated story reports that the marketing mag "Advertising age," "took a shot at defining the modern male by pulling together info from research surveys and government sources"

Under the subheading "Aging:the Jack Benny factor" ;

"When a cross section of adults was asked what they considered to be the ideal age - the age at which they would like to live forever - the mean age chosen by men was 39, compared to 43 for women (Harris Interactive).

Alain.