"Aging:the Jack Benny factor"

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"Aging:the Jack Benny factor"

Postby Alain » Sat Jul 10, 2004 7:38 am

In my City newspaper's Saturday "living" section, a syndicated story reports that the marketing mag "Advertising age," "took a shot at defining the modern male by pulling together info from research surveys and government sources"

Under the subheading "Aging:the Jack Benny factor" ;

"When a cross section of adults was asked what they considered to be the ideal age - the age at which they would like to live forever - the mean age chosen by men was 39, compared to 43 for women (Harris Interactive).


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