Posted ByLL on February 14, 2004 at 19:44:12:
A bit ago there was a good exchange on ice cream made by Jell-O. On a couple of shows (5/3/36 and 5/10/36), you can hear an announcement made specifically for New York-New England area listeners about a "new product" called Jell-O Ice Cream Mix that was being released in that area in six flavors (including tutti-frutti).
However, in the back of the 1937 "Jack and Mary's Jell-O Cookbook", there are two products listed for making ice cream. One is Jell-O Ice Cream Powder, and the previously mentioned product had become Jell-O Freezing Mix (with the six flavors and tutti-frutti still intact). Why have two products for making ice cream, even some flavors overlapping (e.g., vanilla, chocolate), and divide the market?